Score
We provide two metrics for survey responses.
Percentage positive
Percentage of positive responses.
Boolean score
(No of positive responses - No of negative responses)/(No of email opens) * 10. This metric treats email open with no responses as a soft negative response.
Segmenting responses
You can segment responses using properties. A segment is created by combining one or more “conditions”. A condition is a property based filter for responses.
Key concepts in segmentation
Operator
An operator is a logic function used to create a “condition”. The table below lists available operators.
| Operator | Property types | Example “condition” |
|---|---|---|
| Less than | Number, Date | Cart value less than 500 |
| Less than or equal to | Number, Date | Items in cart less than or equal to 3 |
| Greater than | Number, Date | Age greater than 21 |
| Greater than or equal to | Number, Date | Cart total greater than or equal to 499 |
| Exactly equal | Number, String, Boolean | City name exactly equal to “San Francisco” |
| Exactly not equal | Number, String, Boolean | Customer category exactly not equal to “Enterprise” |
| Is set | Number, String, Number set, String set, Date, Boolean | “Mini bar usage” is set |
| Is not set | Number, String, Number set, String set, Date, Boolean | “Web check-in” is not set |
| Contains | String, String set | Product name contains “organic” |
| Contains exactly | String, Number set, String set | Product name contains exactly “farm fresh” |
| Does not contain | String, Number set, String set | Product name does not contain “phone” |
| on | Date | Order placed on 21-10-2012 |
Value
Value is data of a property. For example, a “city” property can have value “New York City”.
Condition
It is a combination of property, operator and value. For example, “operating system (property) is (operator) Android (value)”.
Segmenting responses in dashboard
Follow these steps given below to add a condition:
- Click the plus icon. You will immediately see a list of all available properties.
- Select a property. You will immediately see list of all available operators for the selected property.
- Select an operator. You will immediately see a text box or drop down depending on selected operator.
- Input a value.
Scores will update immediately after you add a condition. You can repeat above steps for adding multiple conditions. You can remove a condition by clicking the cross icon. You can add a maximum of 5 conditions in dashboard.
Segmenting responses through API
Read API documentation.